The first annual Moab 4×4 Expo is done.
Bronco Nation was there to connect with members, gather some more footage of the now famous display Broncos, and take in the glory of Moab. The Overlander Bronco, the Filson Firecrew Bronco, and the Bronco Sport Trail Rig Concept were all on hand and, particularly in the case of the Overlander, might be some of the most photographed trucks in America. We’ve certainly taken more than a couple pics ourselves. It was a great week and amid all the discussion of Build and Price, it was great watching people’s reactions to the Bronco.
Moab 4×4 Expo was the first time the Bronco display units have been present at an event that included other automotive brands. The response was overwhelmingly positive. While there were plenty of long-time Bronco fans traveling long distances to see the trucks, there were also plenty fans of other makes that came to do a walk-around and expressed how impressed they were with the 2021 Bronco. We heard plenty of stories of growing up in Broncos and how much they loved hitting the backcountry in the fabled 4x4s. The most satisfying reaction to the Bronco Firecrew Rig came from some BLM wildland firefighters that stopped by the display. They were impressed with the truck and thought it would be a great addition to their kit. Bronco has a great history as a working vehicle and we can’t wait to see what other service agencies and researchers do with it.
The event drew other 4×4 brands as well. Fun-Haver was on hand and selling some sweet Bronco merchandise. Fiat Chrysler Automobiles joined the event after Bronco announced that they would attend.
The touring Broncos have seen the incredible views of Colorado, the Smokey Mountains of Tennessee, and now the grandeur of Moab. We hope that they’ll stay on the road and that all of Bronco Nation gets a chance to see them before orders start to be placed. Stay tuned here and we’ll let you know of any other upcoming Bronco tour dates as more information becomes available. Also, it’s Poll Week in the forums. Head over to the Build and Price Forum to let us know what you’re planning on ordering!