Ford Freezes a Bronco for the Holidays

David

Rank VI
Staff member
Moderator
Super Moderator

Promoter II

Mar 19, 2020
1,507
8,177
3,501
Southgate, MI, USA
First Name
David
Last Name
Liebmann
Member #

144

Recreating old photos is fun. Now, say you had an old photo of a frozen Bronco from 1968 in your archives that seems to have never been used. It’s a cool photo and you just happen to be launching an all new version of the truck from that photo. What do you do?

Well, Ford grabbed Santa, some presents, a super cold testing facility, and a 2021 Ford Bronco and decided to relive some memories. Bronco Nation was there to see it and we made a behind the scenes video showing how it was done. Check it out below.

The TEFP is a big freezer that Ford uses to test the cold weather durability of their vehicles. For example, they freeze them and then shake them to see how the cold affects the fit and finish of their products. The victim for this photo was a Sasquatch Package equipped, 2-Door Outer Banks in Race Red.

According to Ford, the photo that was recreated was originally intended for Ford World, an internal company publication. Ted Ryan, Ford Heritage and Archives manager, found the photo but couldn’t find where it had been used or published. From there, the Bronco team decided that recreating the photo would be the perfect holiday card for the Bronco community. Enjoy our behind the scenes look at this fun and festive call back to Bronco history.

https://community.thebronconation.com/ford-froze-a-bronco-for-the-holidays/



Bronco_Santa's Sleigh_GIF_02.gif
Bronco_Santa's Sleigh_GIF_02.gif



 

Deano Bronc

Rank VI

Don't delete

May 20, 2020
1,859
4,053
3,501
Winona Lake, IN, USA
First Name
Dean
Last Name
Smeltzer
Member #

0215

Recreating old photos is fun. Now, say you had an old photo of a frozen Bronco from 1968 in your archives that seems to have never been used. It’s a cool photo and you just happen to be launching an all new version of the truck from that photo. What do you do?

Well, Ford grabbed Santa, some presents, a super cold testing facility, and a 2021 Ford Bronco and decided to relive some memories. Bronco Nation was there to see it and we made a behind the scenes video showing how it was done. Check it out below.

The TEFP is a big freezer that Ford uses to test the cold weather durability of their vehicles. For example, they freeze them and then shake them to see how the cold affects the fit and finish of their products. The victim for this photo was a Sasquatch Package equipped, 2-Door Outer Banks in Race Red.

According to Ford, the photo that was recreated was originally intended for Ford World, an internal company publication. Ted Ryan, Ford Heritage and Archives manager, found the photo but couldn’t find where it had been used or published. From there, the Bronco team decided that recreating the photo would be the perfect holiday card for the Bronco community. Enjoy our behind the scenes look at this fun and festive call back to Bronco history.
Great video! What a great idea to recreate the old photo.
I only wish they could have left out the dang masks. One thing that I don't look forward to In the future is looking back at all the pictures of masks everywhere. Once this is over, I'd just as soon forget it.
 

bdawson24

Rank VI

Promoter II

May 20, 2020
261
462
2,998
Michigan, USA
Member #

0000

Great video! What a great idea to recreate the old photo.
I only wish they could have left out the dang masks. One thing that I don't look forward to In the future is looking back at all the pictures of masks everywhere. Once this is over, I'd just as soon forget it.
One value of the mask was that it kept warmth in. That was an extremely cold chamber!!! LOL
 

BuzzyBud

Rank VI

Champion I

Aug 7, 2020
1,520
5,895
3,501
Atkinson, New Hampshire, USA
First Name
Warren
Last Name
Parlee
Member #

0884

Great video and a great photo. The temps in that chamber are a typical winter day in Maine. Love it!

I look at the face masks in that picture from a different angle. For me, that picture shows us the symbol of a dark time, while also capturing a spirit that could not be extinguished. Maybe out of our darkest days a rebirth can happen as in the rebirth of the Bronco.

It is my deepest hope that we are all here at this time next year and have fond memories of the spirit that lives on in that picture.
 

tlowell01

Rank VI

Don't delete

Aug 22, 2020
685
2,131
2,964
Tempe, AZ, USA
First Name
Thomas
Last Name
Lowell
Member #

1115

Santa is the only smart one who is wearing a hat in that chamber!

This is a really cool idea, and I love the way it turned out!

I hope that one of the Bronco Nation folks slipped Santa some swag!!! One of these would look really good on his Santa coat...Bronco Nation Patch, or this would look really good on his sleigh...Bronco Nation Vehicle Decal!!!
 

tlowell01

Rank VI

Don't delete

Aug 22, 2020
685
2,131
2,964
Tempe, AZ, USA
First Name
Thomas
Last Name
Lowell
Member #

1115

Great video and a great photo. The temps in that chamber are a typical winter day in Maine. Love it!

I look at the face masks in that picture from a different angle. For me, that picture shows us the symbol of a dark time, while also capturing a spirit that could not be extinguished. Maybe out of our darkest days a rebirth can happen as in the rebirth of the Bronco.

It is my deepest hope that we are all here at this time next year and have fond memories of the spirit that lives on in that picture.
Well said @BuzzyBud! Covid has caused unfortunate issues with the launch, but for me, at least, the timing has been perfect. Something to be really excited about during these dark days!
 

Timothy

Rank II

Advocate III

Dec 14, 2020
77
169
337
North Palm Beach, FL, USA
First Name
Timothy
Last Name
Wayne
Recreating old photos is fun. Now, say you had an old photo of a frozen Bronco from 1968 in your archives that seems to have never been used. It’s a cool photo and you just happen to be launching an all new version of the truck from that photo. What do you do?

Well, Ford grabbed Santa, some presents, a super cold testing facility, and a 2021 Ford Bronco and decided to relive some memories. Bronco Nation was there to see it and we made a behind the scenes video showing how it was done. Check it out below.

The TEFP is a big freezer that Ford uses to test the cold weather durability of their vehicles. For example, they freeze them and then shake them to see how the cold affects the fit and finish of their products. The victim for this photo was a Sasquatch Package equipped, 2-Door Outer Banks in Race Red.

According to Ford, the photo that was recreated was originally intended for Ford World, an internal company publication. Ted Ryan, Ford Heritage and Archives manager, found the photo but couldn’t find where it had been used or published. From there, the Bronco team decided that recreating the photo would be the perfect holiday card for the Bronco community. Enjoy our behind the scenes look at this fun and festive call back to Bronco history.

https://community.thebronconation.com/ford-froze-a-bronco-for-the-holidays/



View attachment 6509 View attachment 6510


I am impressed with the outstanding job Ford is doing going back to it's heritage with the Bronco, this classic photo recreate is another nice way to do that!
 

BigSteveO

Rank 0

Advocate I

Dec 15, 2020
2
6
30
Maine
First Name
Stephen
Last Name
Ogden
Great video and a great photo. The temps in that chamber are a typical winter day in Maine. Love it!

I look at the face masks in that picture from a different angle. For me, that picture shows us the symbol of a dark time, while also capturing a spirit that could not be extinguished. Maybe out of our darkest days a rebirth can happen as in the rebirth of the Bronco.

It is my deepest hope that we are all here at this time next year and have fond memories of the spirit that lives on in that picture.
I live in Maine and would have loved to see them freeze the interior and start the dam thing up. Thats what I go through every winter morning. Can't wait for my BL Bronco to frolic in the POW :p
 

AcesandEights

Rank IV

Don't delete

Oct 22, 2020
476
998
1,356
Oregon, USA
First Name
Aresenio
Last Name
Beckman
Freezes, like freezes reservation to order conversion? Now I get why it's taking so long, but nice marketing spin!
 

Bronc96

Rank VI

Champion I

Jul 11, 2020
1,067
2,525
2,964
Greenville, SC, USA
First Name
Chris
Last Name
Henderson
Member #

1283

Great video and a great photo. The temps in that chamber are a typical winter day in Maine. Love it!

I look at the face masks in that picture from a different angle. For me, that picture shows us the symbol of a dark time, while also capturing a spirit that could not be extinguished. Maybe out of our darkest days a rebirth can happen as in the rebirth of the Bronco.

It is my deepest hope that we are all here at this time next year and have fond memories of the spirit that lives on in that picture.
Well said Buzzy! This year has not been the best for many to include myself, however, the new Bronc was definitely the one bright spot for many of us. Here's to the future and hopefully better times around the corner. Until then...we have the great group here at BN to keep things positive! (y)
 

Gutter Clown

Rank IV

Don't delete

Jan 22, 2021
323
608
1,099
Indiana
First Name
Aaron
Last Name
Austin
Recreating old photos is fun. Now, say you had an old photo of a frozen Bronco from 1968 in your archives that seems to have never been used. It’s a cool photo and you just happen to be launching an all new version of the truck from that photo. What do you do?

Well, Ford grabbed Santa, some presents, a super cold testing facility, and a 2021 Ford Bronco and decided to relive some memories. Bronco Nation was there to see it and we made a behind the scenes video showing how it was done. Check it out below.

The TEFP is a big freezer that Ford uses to test the cold weather durability of their vehicles. For example, they freeze them and then shake them to see how the cold affects the fit and finish of their products. The victim for this photo was a Sasquatch Package equipped, 2-Door Outer Banks in Race Red.

According to Ford, the photo that was recreated was originally intended for Ford World, an internal company publication. Ted Ryan, Ford Heritage and Archives manager, found the photo but couldn’t find where it had been used or published. From there, the Bronco team decided that recreating the photo would be the perfect holiday card for the Bronco community. Enjoy our behind the scenes look at this fun and festive call back to Bronco history.

https://community.thebronconation.com/ford-froze-a-bronco-for-the-holidays/



View attachment 6509 View attachment 6510


Been in a mobile chamber once. It was winter at the time and warmer outside but in the trailer there was no wind. Lol