Home Latest News FORD RELEASES PRICING SURVEY FOR THE 2021 BRONCO
FORD RELEASES PRICING SURVEY FOR THE 2021 BRONCO
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FORD RELEASES PRICING SURVEY FOR THE 2021 BRONCO

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Bronco Nation received a survey that Ford has released regarding pricing options for the 2021 Bronco. Ford has reported over 150,000 orders in the first 18 days reflecting the tremendous interest in the product. Surveys of this nature are typically fielded by manufacturers to assist with the planning of commodities to meet demand and optimize the manufacturing process. The 2021 Bronco is bringing to market a long list of new features and options never offered by Ford. Determining how many of the components will be required to meet demand – once consumers know how much they will cost – is key to optimizing production.

The pricing survey reveals what is expected to be the MSRP for key options, for instance, the popular “Sasquatch Package,” which includes 35-inch tires, with 17-inch Beadlock Capable wheels, front-and rear-locking differentials, Bilstein position shocks, a 4.7 final drive ratio, and high clearance for fender flares. The package is standard for the Wildtrak and First Edition and a $4,500-$5,000 option for all other series. The move from the standard manual 7-speed transmission to the 10-speed automatic is $1,600 on the Big Bend, Black Diamond, and Badlands and standard on all other series. Upgrading the base powertrain from the 2.3L EcoBoost to the 2.7L EcoBoost is a stout $3,500 and requires the 10-speed automatic upgrade on the Big Bend, Black Diamond, and Badlands editions.

From a body style perspective, the price premium for a 4-door is $2,495 over the 2-door for the Big Bend, Black Diamond, Outer Banks, and Badlands; the Base model is an aggressive $4,700. For the buyers of the First Edition models, the upgrade to the 4-door model will cost you $4,195. The Jeep Wrangler from Italian automaker Fiat charges a 2 to 4-door premium ranging from $3,255 to $3,745.

Most other features and prices are shared with the Ford Bronco 2-door except for the choices offered for the top/roof. With the added two additional doors, the upgrade from the standard black standard fabric soft top, it will cost $700 for a Molded Hard Top in Carbonized Grey. For a Shadow Black Molded Hard Top with removable rear glass, you will spend $1,900.

While the pricing data included in the survey is directional, it does give reservation holders and potential buyers insight into what the new Bronco will take to own. We invite you to the forums to share your thoughts and get ALL THE detail on pricing and options!

Comment(44)

  1. I think Ford had better come up with a better plan than to price some of us OUT of buying one of these things! 4500-5000 for Sasquatch! 1600 for auto WHICH Ford is making us use if we choose the 2.7! I mean come on Ford!!!! You want buyers? Then figure out a way to offer the things we WANT at affordable prices.

  2. Pricing upgrades are fairly inline where I thought they would be, with the exception of the motor upgrade which seems steep. Thankfully I pre-ordered the Outer Banks which includes some of the options listed above already. I am bringing on about 10 grand worth of options based on the above and I expected to be at around 50K when I leave the lot and that is in line with the options I would choose. Sasquatch, motor top with removable glass for sure…

  3. That’s pretty exciting, glad to hear any and all info… keep it up. I feel the sasquatch makes sense at 5k, it’s a statement almost, the price should be too.

  4. So, getting frustrated now. This is a survey, sent to random potential buyers, on Package pricing. How many buyers are going to know pricing on these products? Also, of course EVERYONE is going to say everything is too expensive, so why not just lower the prices now? It just doesn’t make sense. If you are just doing this to keep us interested, it’s not necessary. I cant see these costs going down much. Unfortunately that takes me out of the BD. Now my concern is, can I just get a Base with no carpet? I’m sure drain plugs are on all models, so save me some money by NOT putting carpet in mine. I’d rather not pull it out myself.

  5. Wanted the SASQUATCH but they have priced me out. Was hoping for BD + V6+ auto +Mid + (tow +roof rack) with SAS but now over budget

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