Bronco Nation received a survey that Ford has released regarding pricing options for the 2021 Bronco. Ford has reported over 150,000 orders in the first 18 days reflecting the tremendous interest in the product. Surveys of this nature are typically fielded by manufacturers to assist with the planning of commodities to meet demand and optimize the manufacturing process. The 2021 Bronco is bringing to market a long list of new features and options never offered by Ford. Determining how many of the components will be required to meet demand – once consumers know how much they will cost – is key to optimizing production.
The pricing survey reveals what is expected to be the MSRP for key options, for instance, the popular “Sasquatch Package,” which includes 35-inch tires, with 17-inch Beadlock Capable wheels, front-and rear-locking differentials, Bilstein position shocks, a 4.7 final drive ratio, and high clearance for fender flares. The package is standard for the Wildtrak and First Edition and a $4,500-$5,000 option for all other series. The move from the standard manual 7-speed transmission to the 10-speed automatic is $1,600 on the Big Bend, Black Diamond, and Badlands and standard on all other series. Upgrading the base powertrain from the 2.3L EcoBoost to the 2.7L EcoBoost is a stout $3,500 and requires the 10-speed automatic upgrade on the Big Bend, Black Diamond, and Badlands editions.
From a body style perspective, the price premium for a 4-door is $2,495 over the 2-door for the Big Bend, Black Diamond, Outer Banks, and Badlands; the Base model is an aggressive $4,700. For the buyers of the First Edition models, the upgrade to the 4-door model will cost you $4,195. The Jeep Wrangler from Italian automaker Fiat charges a 2 to 4-door premium ranging from $3,255 to $3,745.
Most other features and prices are shared with the Ford Bronco 2-door except for the choices offered for the top/roof. With the added two additional doors, the upgrade from the standard black standard fabric soft top, it will cost $700 for a Molded Hard Top in Carbonized Grey. For a Shadow Black Molded Hard Top with removable rear glass, you will spend $1,900.
While the pricing data included in the survey is directional, it does give reservation holders and potential buyers insight into what the new Bronco will take to own. We invite you to the forums to share your thoughts and get ALL THE detail on pricing and options!