If you, like me, are long on Bronco facts and short on social interaction, then you too might have noticed that there’s a lot of confusion out there regarding the Bronco delivery timeline. If you go into a typical Bronco forum on the internet and ask when reservation holders will be getting their Broncos, you will invariably be given a host of, shall we say, emotive and diverse answers. They’ll range from, “Dude, it’s totally going to be summer of 2021” to, “All the signs in the stars point sometime around 27 years after the Rapture but definitely before Armageddon.”
Ford promised an extensive accessories catalogue for Bronco and we’ve just gotten our first look at the price list. It’s a large list, 285 items in total. Stand out accessory options include the twill soft top for the Bronco 2-Door from Bestop, and additional roof top tent option from Thule, and the swing gate table by Tuffy.
For those of you hoping to use your new 2021 Bronco for towing, Ford has released detailed information outlining the towing capabilities of their latest SUV. As shown in the graph below, both the 2 and 4 door versions are capable of a maximum loaded trailer weight (lbs.) of 3,500 pounds with a max tongue weight of 350 pounds.
Ford announced today a comprehensive advertising campaign created to introduce the all-new Bronco Sport to consumers. The campaign “Raised by Goats” will debut today (January 9) during the NFL Wildcard game on Fox and follows the 2021 F150 and Mach E campaigns which kicked off a product onslaught by Ford. The campaign which includes three different commercials, but will launch with a clever 60 second spot portraying a young colt who was raised by mountain goats. The campaign, created by Ford’s agency Wieden+Kennedy, known for their work on Nike, was created in October outside of Seattle on Mount Baker and presented several challenges given the conditions and use of horses and goats.
Ford released an update to pricing in the Bronco build and price tool this week. Ford North America Product Communications Manager, Mike Levine, specified on Twitter that the update, “corrected some earlier preliminary pricing errors.” The pricing corrections resulted in many reservation holders’ builds rising in price.
We’re excited for this one. Great 4x4s are all about getting closer to the great outdoors. One way to do that is by taking your doors off. So, Bronco How-To is going to show you how to do that. Grab a 13MM Hex socket, a flannel shirt, and let’s get some fresh air. Remember, lift with your legs, not with your back.