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2021 FORD BRONCO BOLTS – THE STORY BEHIND THEIR INSPIRATION

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By Todd Zuercher: Sharp-eyed enthusiasts may have noticed a few photos during the 2021 Bronco’s introduction showing some Torx bolts with the word ‘Bronco’ on them scattered around the Bronco’s body and interior. While they may seem like a whimsical novelty in the new Bronco, there is, in fact, a bit more to the story […]

THE 1965 FORD ‘BRONCO STAMPEDE’ IN PHOTOS

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Yesterday marked 55 years since Ford introduced the world to its brand new vehicle, the Bronco. Held at the Ford Romeo Proving Grounds, the event was dubbed ‘The Bronco Stampede,’ and it gave members of the press opportunity to drive the Bronco for the very first time. The event was a hit, and the media’s […]

55 YEARS AGO – INTRODUCING THE FORD BRONCO IN 1965

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By Todd Zuercher With the introduction of the new 2021 Bronco family on July 13th, 2020, the automotive enthusiast world was once again set afire with excitement when videos and still images were released by Ford showing new stallions galloping across rocky deserts and climbing steep mountain trails with snow-covered peaks in the background. Considering […]

THE EFFICIENCY OF FORD ECOBOOST

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By Bob Burns: Efficiency is doing better what is already being done. The saying goes, “There’s no replacement for displacement.” Well, maybe there is. Displacement refers to the size of an engine calculated on the volume that an engine would “displace” if each cylinder were filled with a liquid or a gas, such as air. […]

FORD BRONCO ARCHIVES WALKTHROUGH

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Ted Ryan, Ford Archives & Heritage Brand Manager, gives a look at never-before-seen items and sheds light on Bronco’s legendary heritage. Ryan, an Atlanta native and graduate of Emory University, spent 21 years at Coca-Cola before he joined Ford in 2018. Ryan’s role is to collect and preserve physical and digital artifacts and help to […]

FALLING FOR BRONCO

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By Todd Zuercher: In retrospect, it sometimes feels like I was destined to fall in love with Broncos. In my youth, nearly all of my extended family drove Ford products. My mom worked in a small, one-car showroom Ford dealership in rural Ohio, and my uncle owned a Ford dealership. My fondest early car memory […]