Ford promised an extensive accessories catalogue for Bronco and we’ve just gotten our first look at the price list. It’s a large list, 285 items in total. Stand out accessory options include the twill soft top for the Bronco 2-Door from Bestop, and additional roof top tent option from Thule, and the swing gate table by Tuffy.
Ford announced today a comprehensive advertising campaign created to introduce the all-new Bronco Sport to consumers. The campaign “Raised by Goats” will debut today (January 9) during the NFL Wildcard game on Fox and follows the 2021 F150 and Mach E campaigns which kicked off a product onslaught by Ford. The campaign which includes three different commercials, but will launch with a clever 60 second spot portraying a young colt who was raised by mountain goats. The campaign, created by Ford’s agency Wieden+Kennedy, known for their work on Nike, was created in October outside of Seattle on Mount Baker and presented several challenges given the conditions and use of horses and goats.
Starting at $36,050, the Black Diamond trim level takes Big Bend’s standard features and adds some heavy-duty hardware. Drivers who reserve this model will appreciate greater protection from a stronger modular front bumper—upgrade it with an optional winch, lighting configurations, and more.
There are some special places in the history of Bronco. The Romeo and Arizona Proving Grounds come to mind, and more recently the home of Bronco Driver Magazine’s Bronco Super Celebration event, the Tally Ho Inn in Townsend, TN. Communities are held together by stories, and an important part of any story is the setting.
When the Bronco build and price tool was updated last Monday, many Bronco Nation forum users noticed that their builds had risen in price. The Bronco Nation community was able to identify that several configurations that included the 10-Speed automatic transmission and the Advanced 4x4 system had been impacted. Sasquatch on 2-Door Base and both 2- and 4-Door Big Bend increased in price the most. Bronco Nation compiled questions from our forum users and coordinated a question and answer session to get the facts surrounding the build and price changes.
We’re excited for this one. Great 4x4s are all about getting closer to the great outdoors. One way to do that is by taking your doors off. So, Bronco How-To is going to show you how to do that. Grab a 13MM Hex socket, a flannel shirt, and let’s get some fresh air. Remember, lift with your legs, not with your back.
Recreating old photos is fun. Now, say you had an old photo of a frozen Bronco from 1968 in your archives that seems to have never been used. It’s a cool photo and you just happen to be launching an all new version of the truck from that photo. What do you do?
Ford updated the Reservation and Product FAQs on the Ford Bronco site this morning. Information that was first revealed in the Q&A that Bronco Nation published last night was included, with some new information regarding the dealer selection cutoff date. Reservation holders now have until March 19th, 2021 to select the dealer that they would like to work with on their Bronco.